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|RCA Press Release for September 3, 1981|
To spark demand for its video disc system, RCA is offering $50,000 in prize money for the best in-store or window displays as part of its national Fall advertising and promotion program, it was announced today by Bill Reilly, national sales director, RCA "SelectaVision" VideoDiscs.
RCA VideoDiscs distributor salesmen and their retail accounts are eligible to win a total of 48 prizes - 12 in each of RCA's four national sales regions. The contest runs from September 1 through October 31, 1981. To be eligible, any in-store or window display must include RCA VideoDisc album covers, the company's latest catalog and an RCA "SelectaVision" VideoDisc player.
Mr. Reilly said, "When a customer enters a store and sees a dynamic video disc display it helps promote the sale of discs and players. Our marketing objective is to heighten retail visibility of RCA disc software during our national fall advertising and promotion.
It has been our experience that those retailers who do the best are the ones who aggressively merchandise the video disc system. Many different types of retail outlets across the country have had excellent sales successes from their imaginative and aggressive merchandising," Mr. Reilly said.