CED Rarity Assessment
I was unable to obtain any original pressing records from either RCA or CBS about the actual quantities of each CED title pressed,
so another means had to be devised to generate the rarity rating for each title. This involved using both quantitative and qualitative
factors to arrive at the individual rating for each title.
I only collected CED's in thrift stores for the first couple years, but beginning in 1989, I started running want ads in newspapers and in publications
like Big Reel, Discoveries, Goldmine, Nuts & Volts, and the LaserDisc Newsletter to track down additional titles. I also posted want ads to Usenet and modem-based services
like AOL, Prodigy, GEnie, and CompuServe. This generated quite a lot of responses, as back in these days before the explosive growth of the Internet there
were a lot of people with a stack of CED's who wanted to get rid of them, but didn't know where. I saved all the letters and emails sent and later realized
that these each represent a random small sample of CED's that combined could be used to come up with a frequency of occurrence for each CED title. The taking
of a number of small samples and using them to come up with a figure for an entire population is an accepted scientific method used extensively in biology,
agriculture, and polls. I began this analysis in July 1997 and little-by-little completed it in April 1998. Since a lot of the data came from hand-written
letters, there was no easy means to automate the compilation process.
During this same period, I ran an on-line Rarity Survey at CED Magic
to compile data on titles that have identical names. Most of the letters and emails
used in the analysis above didn't specify the version for titles released twice under the same name, so the Rarity Survey was used to determine a percentile
distribution for each identically named title. The Rarity Survey is still available to those who haven't yet completed it. I'll periodically recompile the
data as new surveys continue to trickle in. Much thanks to these participants in the Rarity Survey, as well as to those who chose not to be identified.
Although the quantitative analysis contained about 80,000 samples, I felt that other factors need to be considered to determine the rating for those
titles that turned up only a few times in the analysis. If I had adhered to a strictly quantitative analysis, a title that appeared three times would have
been Very Rare, but that same title would be Rare if it had appeared four times. Now if that title was a movie that had been pressed in 1984, and had remained
available to purchase for a couple more years, I may have given it a Rare rating. On the other hand, a Vestron movie released in late 1985 may have been assigned
a Very Rare rating even if it had appeared four times, as the final Vestron releases were pressed in very small quantities. Here's a list of the
qualitative factors I considered, in order of importance:
- Length of Time the Title was on the Market
I attempted to determine this for every CED title. Some titles could be purchased throughout the CED era, whereas the final titles were only
available for purchase for a short period of time at a lot fewer places to a much smaller number of interested customers. Oddly enough, some early titles were
only available from around April to December of 1981. The MGM/UA title Show Boat was actually a much sought after collectible in the 1982 time frame.
- Genre of the Title
There is a general correlation between genre and frequency of occurrence. The most common titles are blockbuster movies from the 70's and early 80's released
during the 1981-84 CED heyday. The single most common title is On Golden Pond released on CED not long after it won several Academy Awards. Music video
titles comprise the rarest genre, particularly if they're by a relatively obscure performer or group. Music video titles are also the most collectible in the modern
time frame, as some of the material is no longer available on video period, and some collectors want the disc just because it's by their favorite artist, even
if they have no desire or intention to play it. Cartoon titles are also less common than movies although some of the early cartoon releases are common. The cartoon
titles released after RCA announced the CED abandonment are nearly always consistently rare. And it goes without saying that demo discs and other titles
never intended for retail sale are going to at least be rare.
- Thrift Store Experience
If you talk to people with a lot of experience finding CED's in thrift stores, they'll tell you that they can recognize a very common or very rare CED on site
based on what they've seen in the past. I've been flipping through stacks of CED's in thrift stores and used record shops since 1987, and in particular found this
experience useful in making a judgement call on a few of the titles in the Rarity Survey that I got little or no feedback on. There also are times where thrift
store experience can be misleading. For example the title Star Wars is definitely common based on the quantitative analysis, but my thrift store experience
doesn't bear that out. But I do know that if I saw Star Wars in a stack of CED's at a thrift store, it would always be gone when I hit that same store a couple
weeks later, even if the most of rest of the CED's were still there. Clearly what was happening was Star Wars was being snatched up right after they put the CED's
out, possibly by someone who had no idea what a CED is, but just wanted it as a Star Wars collectible. The few times I actually saw Stars Wars were probably
because I was one of the first to flip through the stack of CED's.
Explanation of the Rarity Ratings
It became apparent during the quantitative analysis that most CED's exist at about the same frequency of occurrence, while the rest were more common or rarer
(sometimes considerably rarer). In other words, a graph with frequency of occurrence on the X-axis and number of titles on the Y-axis would result in the
Bell-shaped curve everyone is familiar with. I chose the center of this bell curve as the Uncommon rating and looked for a natural break above and below this to
determine the Common and Rare ratings. The Very Rare rating was reserved for titles that appeared only three or fewer times in the 80,000 sample, and Extremely Rare
was used for titles that otherwise would have been Very Rare, but had some other factor making them even more non-existent. For example, The Story of O was canceled
by RCA after a partial press run. Some of these discs made it out of RCA in the hands of employees, but the title was never offered for retail sale.